Brand Origin

I’m Melissa ; Biologist, Conservationist, Outdoor Content Creator, and Founder of Nature’s Edge. Backed by over 7 years of academic training and field experience in biology, fish and wildlife conservation, and environmental science, I blend science with storytelling to create bold, authentic content rooted in the wild.

Raised in the rugged north and shaped by days deep in the bush, Nature’s Edge is more than a brand — it’s a movement. A home for anglers, outfitters, creators, and outdoor renegades who live beyond the lines and on their own terms.

Lets Connect
  • I help outdoor brands grow fast, look pro, and stand out in a saturated space.

    At Nature’s Edge, I blend content creation, digital marketing, and storytelling rooted in wilderness credibility.

    From backwoods lodges to tackle stores, I work with small outdoor brands to:

    • Build strategic, scroll-stopping social content

    • Launch or rebrand their digital presence

    • Create high-converting reels and UGC-style video

    • Design visuals that feel authentic and drive results

    • Offer digital courses that teach you how to do it yourself

    • Grow your audience with SEO, email marketing, and social media management

    Whether you want me behind the camera or behind the strategy — I’ve got the tools, the experience, and the certifications to elevate your brand from overlooked to unforgettable.

  • Real Credentials. Real Results.

    I bring a rare blend of field-tested outdoor experience and sharp digital strategy. My background bridges the gap between science and storytelling, boots-on-the-ground grit and online growth.

    Credentials:

    • Proud Pro Team Angler representing multiple industry-leading brands, trusted for my expertise, authenticity, and presence in the field. I partner with top-tier companies who value real-world performance, bold storytelling, and creators who live the lifestyle they represent

    • 7+ years of post-secondary education

      • Bachelor’s Degree in Business with a focus on Digital Marketing & Brand Strategy

      • Specialized Degree in Biology – Fish & Wildlife Conservation

      • Dual Diplomas – Fish & Wildlife Technician & Technology

    • Professional Experience as:

      • Ecologist & Resource Management Technician with government and private sectors

      • Content Creator & Consultant for outdoor brands, outfitters, and tourism operators

      • Wildlife surveyor, field tech, and environmental consultant across Ontario’s most remote regions

    • Fully Google Certified in:

      • Digital Marketing & E-Commerce

      • Search Engine Optimization (SEO)

      • YouTube, Display, and Search Ads

      • Analytics & Social Media Strategy

    • Technical Skills:

      • Adobe Creative Cloud (Lightroom, Premiere, Illustrator)

      • Squarespace, Canva, Meta Suite, Mailchimp

      • ArcGIS, GPS navigation, and field data collection

      • Video scripting, shooting, editing, and post-production

  • I help outdoor brands grow their presence, elevate their content, and connect with their audience through strategy-driven storytelling and digital design.

    Nature’s Edge offers a unique combination of creative direction, digital marketing expertise, and field-tested credibility. I work with outdoor businesses—including lodges, tackle shops, outfitters, and guides—to:

    • Develop high-impact content strategies tailored to their brand

    • Create engaging short-form video content, photography, and branded visuals

    • Manage social media accounts and build consistent digital growth

    • Provide SEO-optimized blog and web copy to increase visibility and trust

    • Deliver professional-grade visuals with Lightroom, Premiere Pro, and Illustrator

    • Offer digital courses for businesses looking to manage their content independently

    Every project is rooted in a deep understanding of both the outdoor industry and modern digital trends. Whether you're seeking content creation, brand development, or a full digital overhaul, I bring the tools, experience, and results to support your business.

Contact me

Interested in working together? Lets build something wild.