Brand Origin
I’m Melissa ; Biologist, Conservationist, Outdoor Content Creator, and Founder of Nature’s Edge. Backed by over 7 years of academic training and field experience in biology, fish and wildlife conservation, and environmental science, I blend science with storytelling to create bold, authentic content rooted in the wild.
Raised in the rugged north and shaped by days deep in the bush, Nature’s Edge is more than a brand — it’s a movement. A home for anglers, outfitters, creators, and outdoor renegades who live beyond the lines and on their own terms.
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I help outdoor brands grow fast, look pro, and stand out in a saturated space.
At Nature’s Edge, I blend content creation, digital marketing, and storytelling rooted in wilderness credibility.
From backwoods lodges to tackle stores, I work with small outdoor brands to:
Build strategic, scroll-stopping social content
Launch or rebrand their digital presence
Create high-converting reels and UGC-style video
Design visuals that feel authentic and drive results
Offer digital courses that teach you how to do it yourself
Grow your audience with SEO, email marketing, and social media management
Whether you want me behind the camera or behind the strategy — I’ve got the tools, the experience, and the certifications to elevate your brand from overlooked to unforgettable.
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Real Credentials. Real Results.
I bring a rare blend of field-tested outdoor experience and sharp digital strategy. My background bridges the gap between science and storytelling, boots-on-the-ground grit and online growth.
Credentials:
Proud Pro Team Angler representing multiple industry-leading brands, trusted for my expertise, authenticity, and presence in the field. I partner with top-tier companies who value real-world performance, bold storytelling, and creators who live the lifestyle they represent
7+ years of post-secondary education
Bachelor’s Degree in Business with a focus on Digital Marketing & Brand Strategy
Specialized Degree in Biology – Fish & Wildlife Conservation
Dual Diplomas – Fish & Wildlife Technician & Technology
Professional Experience as:
Ecologist & Resource Management Technician with government and private sectors
Content Creator & Consultant for outdoor brands, outfitters, and tourism operators
Wildlife surveyor, field tech, and environmental consultant across Ontario’s most remote regions
Fully Google Certified in:
Digital Marketing & E-Commerce
Search Engine Optimization (SEO)
YouTube, Display, and Search Ads
Analytics & Social Media Strategy
Technical Skills:
Adobe Creative Cloud (Lightroom, Premiere, Illustrator)
Squarespace, Canva, Meta Suite, Mailchimp
ArcGIS, GPS navigation, and field data collection
Video scripting, shooting, editing, and post-production
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I help outdoor brands grow their presence, elevate their content, and connect with their audience through strategy-driven storytelling and digital design.
Nature’s Edge offers a unique combination of creative direction, digital marketing expertise, and field-tested credibility. I work with outdoor businesses—including lodges, tackle shops, outfitters, and guides—to:
Develop high-impact content strategies tailored to their brand
Create engaging short-form video content, photography, and branded visuals
Manage social media accounts and build consistent digital growth
Provide SEO-optimized blog and web copy to increase visibility and trust
Deliver professional-grade visuals with Lightroom, Premiere Pro, and Illustrator
Offer digital courses for businesses looking to manage their content independently
Every project is rooted in a deep understanding of both the outdoor industry and modern digital trends. Whether you're seeking content creation, brand development, or a full digital overhaul, I bring the tools, experience, and results to support your business.
Contact me
Interested in working together? Lets build something wild.